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I plan on making keychains, pins, bookmarks, and prints to sell, but I don't know what I should look into and do fanart of! I know there's the popular stuff; Naruto, Death Note, Sailor Moon, but beyond that, I don't know what would sell. Some outside friends suggested Harry Potter and Invader Zim in manga-esque styles. I'm into manga like Pet Shop of Horrors, Full Moon Wo Sagashite, and Godchild, but I think they're a bit too obscure to try and make fanart of.
What would you love to see fanart of?
I like Megaman as far as videogames go, but I haven't heard of NT Warrior. I'll have to look it up!
Thanks for the suggestions!
As for the series you should do fanart of...well, that's where things can get somewhat murky. It's important to remember that every convention is going to have a different vibe, and what might sell like hotcakes at one convention won't move at all at another one. So make sure to do some research on the convention before you go. Know what the theme of the convention is, if it has one. If it's a con you've attended before, think about what you've seen there in past years. If the convention has a website--most do these days--drop by the forums to see what people are talking about. This won't guarantee sales, but it will help you figure out what is more likely to sell.
It's important to know what titles are popular, but don't restrict yourself to those titles! Remember, the current popular titles will be well-represented in the dealers' room at the convention, and they will also likely be well-represented in the artists' alley.
Do fanart for the series you are into, and pick a few popular series you enjoy to round out your selection. Con goers tend to hit artists' alley for things they aren't likely to find in the dealers' room.
Finally, make sure you know why you want to be in the artists' alley. If you're doing it to make a lot of money you will probably be disappointed. My first convention where I had table space I sold exactly one thing for $3. That didn't even cover my part of the table. But I had fun watching everybody else and helping my table partner, so it was worth it.
However, this IS the first convention I've seen where the dealer room and artist alley are the same place, so I'm imagining it will be pretty small. (If I can sell anything at all, I'll be pretty excited. I've never attempted to sell my digital art before, aside from a few commissions I did on DA.) I'm mainly asking for suggestions because I want to have variety, and all I've got at the moment is original stuff (except some obscure Digimon and some Discworld stuff), which I don't think anyone at this particular con will be interested in.
Since you said the convention is horror-themed, and largely anime based, I wouldn't rule out Pet Shop of Horrors or Godchild. Both series share a similar sort of vibe with horror stories, even if you may not classify them as such. Death Note art would probably do quite well also, and possibly Bleach. Include some original art, at least in your portfolio even if you don't plan to sell any.
EDIT: Woops! Almost forgot Higurashi - When They Cry. Should also be popular for a horror-themed con.