Promotional Bookmarks

SnakPublished Authors - Marketing

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Promotional Bookmarks

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1OldLikeDirt
okt 18, 2008, 12:38pm

There are numerous companies that print custom promotional bookmarks. It occurs to me that a custom bookmark is the ideal promotional item for authors to distribute. An inexpensive little bookmark is an item that a buyer of books (the very items we are selling) would find very useful. Better yet, they can always use more than one bookmark.

Furthermore, I have read that advertising researchers have determined that a customer needs on average, seven exposures to your ad before they make a decision to buy. The people who receive promotional bookmarks are exposed to your message when they first receive your bookmark and then again everytime they pick up and reopen a book in which your bookmark keeps a page. You can get your seven exposures for the cost of one little promotional bookmark.

Now further imagine you are a part of an alliance of independent authors where every author has a bunch of there own promotional bookmarks. Say five of us get together and exchange stacks of 50, 75 or 100 promotional bookmarks with each other through a central point person.

The central point person receives the bookmarks, creates equal stacks containing everyone's bookmarks. He returns one mixed stack of bookmarks to each author. Then each author takes their stack of these bookmarks to his or her local library and leaves them for library readers to pick up for free, Now instead of marketing in your own isolated area, you are distributing promotional materials in many different locations (in this case, five). We currently have bookmark exchange points in NY,IN,KY,NV,CO and CA

What are everyone's thoughts on this?

If you are interested and either want more info or want to be involved, contact me here at LibraryThing.com.

2ldmhayes
okt 18, 2008, 1:56pm

I think this is a great idea, and if I ever get around to ordering any bookmarks I will definately get back to you.

3martymagee
feb 2, 2009, 12:59am

I use bookmarks to promote my book, but hadn't thought of trading them. I'd like the idea and would like more information.