MDS659.2

Ordlyd: TechnologyManagement and auxiliary servicesAdvertising And Public RelationsPublic Relations

Dewmoji: ????

0 Information 216,948 ℹ️	1 Philosophy and Psychology 229,419 💭	2 Religions 562,779 🙏	3 Social sciences 1,169,921 👫	4 Language 177,109 💬	5 Natural sciences and mathematics 380,441 🔬	6 Technology 844,132 💡	7 The arts 857,504 🎨	8 Literature 1,201,263 📚	9 History and Geography 703,933 🗺️
60 General Technology 8,586 💡	61 Medicine and health 277,111 💉	62 Engineering and allied operations 140,868 🔩	63 Agriculture & related technologies 78,723 🌱	64 Home and family management 152,587 🏠	65 Management and auxiliary services 131,640 👔	66 Chemical Technology 17,794 🚀	67 Manufacturing 7,692 📦	68 Manufacture of products for specific uses 18,201 🔨	69 Building 10,930 👷
650 Business 16,072 👔	651 Office Equipment and Methods 3,051 📠	652 Writing: Materials, Typewriters 1,930 ⌨	653 Transcription and Shorthand 533 ✍	654 Unassigned (formerly Telegraph, Cables and Signals) 155 ❌	655 Printing; Publishing; Copyright 879 🖨	656 Transportation; Railroading, etc. 431 💨	657 Accounting 7,850 📒	658 Management 95,694 👉	659 Advertising And Public Relations 5,045 🆕
659.0 53	659.1 Advertising 3,112	659.2 Public Relations 1,423	659.3 8	659.4 3	659.5 2	659.6	659.7	659.8 2	659.9 1
659.20 171	659.21	659.22	659.23	659.24	659.25	659.26	659.27	659.28 67	659.29 115

Selected Works under MDS 659.2 (1,423)

Trust Me, I'm Lying: Confessions of a Media Manipulator af Ryan Holiday

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers af Robert Scoble

Toxic Sludge Is Good for You! af John Stauber

Trust Us We're Experts: How Industry Manipulates Science and Gambles with Your Future af Sheldon Rampton

Veeck as in Wreck: The Autobiography of Bill Veeck af Bill Veeck

Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR is Killing Health Care and Deceiving Americans af Wendell Potter

PR! - A Social History of Spin af Stuart Ewen

The Father of Spin: Edward L. Bernays and The Birth of Public Relations af Larry Tye

The practice of public relations af Fraser P. Seitel

Public Relations: Strategies and Tactics af Dennis L. Wilcox

The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right af Debbie Weil

Effective public relations af Scott M. Cutlip

Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards af Michael Levine

Attracting Perfect Customers: The Power of Strategic Synchronicity af Stacey Hall

Full Frontal PR: Building Buzz About Your Business, Your Product, or You af Richard Laermer

Who Is Michael Ovitz? af Michael Ovitz

Consumer Joe: Harassing Corporate America, One Letter at a Time af Paul Davidson

Public Relations Writing: Form and Style af Doug Newsom

Dear Chairman: Boardroom Battles and the Rise of Shareholder Activism af Jeff Gramm

Public Relations for Dummies af Eric Yaverbaum

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR af Brian Solis

Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business af Roland Marchand

The Hustler's Handbook (Fireside Sports Classics) af Bill Veeck

The Jossey-Bass Guide to Strategic Communications for Nonprofits af Kathy Bonk

Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities af David Silver

PR 2.0: New Media, New Tools, New Audiences af Deirdre Breakenridge

Guerrilla PR Wired : Waging a Successful Publicity Campaign Online, Offline, and Everywhere In Between af Michael Levine

Marketing the Moon: The Selling of the Apollo Lunar Program af David Meerman Scott

This I Know: Marketing Lessons from Under the Influence af Terry O'Reilly

Can I Go Now?: The Life of Sue Mengers, Hollywood's First Superagent af Brian Kellow

Public Relations Cases af Jerry A. Hendrix

Public Relations Writing and Media Techniques (5th Edition) af Dennis L. Wilcox

Handbook for Public Relations Writing af Thomas Bivins

The Public Relations Handbook (Media Practice) af Alison Theaker

Public Relations Kit for Dummies af Eric Yaverbaum

Power and Influence: Mastering the Art of Persuasion af Robert L. Dilenschneider

Dealing with an Angry Public: The Mutual Gains Approach To Resolving Disputes af Lawrence Susskind

Radically Transparent: Monitoring and Managing Reputations Online af Andy Beal

The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset af Ronald J. Alsop

The Spot - Third Edition: The Rise of Political Advertising on Television af Edwin Diamond

Public Relations: The Profession and the Practice af Dan Lattimore

The Public Relations Writer's Handbook: The Digital Age af Merry Aronson

Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships af Katie Delahaye Paine

Exploring Public Relations af Ralph Tench

Prime Time Activism: Media Strategies for Grassroots Organizing af Charlotte Ryan

Reputation: Realizing Value from the Corporate Image af Charles J. Fombrun

This is PR: The Realities of Public Relations af Doug Newsom

Lobbying and Advocacy Handbook for Nonprofit Organizations: Shaping Public Policy at the State and Local Level af Marcia Avner

Thinking Write: The Secret to Freeing Your Creative Mind af Kelly L. Stone

Crisis Communications: A Casebook Approach (Routledge Communication Series) af Kathleen Fearn-Banks

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"Far Friends"

MDS classes with significant recommendations overlap, excluding ones under the same top-level class.

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Modern Language

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MDS659.2

Ordlyd: TechnologyManagement and auxiliary servicesAdvertising And Public RelationsPublic Relations

Dewmoji: ????

Selected Works under MDS 659.2 (1,423)

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"Far Friends"

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