Indi Young

Great read. More than just mental models, this book lays out a detailed generative design process beginning at project scoping and moving through mental model generation and product opportunity & gap analysis.

There's a lot of tactical wisdom, even an experienced researcher ought to find a few tricks and techniques to add in to practice. Some of the software-specific procedures and workarounds for generating mental models are becoming out of date in the 6 years since publication.