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Al Ries (1926–2022)

Forfatter af Positioning: The Battle for Your Mind

18+ Works 3,429 Members 21 Reviews 1 Favorited

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Extremely useful book, reads almost like a psychology book as much as a marketing one.

It underlines principles that underline anything related to persuasion and communication between people. Indispensable read for marketing, still enjoyable even for anyone else.
 
Markeret
nosyreader | 8 andre anmeldelser | May 7, 2021 |
Some of out date information but really good concepts.
 
Markeret
sparkvision | 2 andre anmeldelser | May 7, 2020 |
Great book, was recommended to me many times, and now I finally read it. Great and probably timeless marketing strategies. Should be a must-read for all entrepreneurs and marketers. Loved the "it's all about getting into customers minds" and "it's all about perceptions" ideas. Very powerful stuff.
 
Markeret
remouherek | 8 andre anmeldelser | Feb 24, 2020 |

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Statistikker

Værker
18
Also by
2
Medlemmer
3,429
Popularitet
#7,422
Vurdering
½ 3.6
Anmeldelser
21
ISBN
160
Sprog
13
Udvalgt
1

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