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Michael W. Preis

Forfatter af 101 Things I Learned in Business School

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This book is an excellent primer if you, like me, wished you had taken a Business 101 course but never got around to it. It is part conventional wisdom and part how to adapt to an ever-changing world.

Right from the start, the most startling realization is that the term "business" is simply a collection of many interconnected subjects such as accounting, marketing, finance, organizational behavior, etc.

Some of my favorite bits of wisdom include: There's a trolley every 15 minutes. (i.e. It's better to wait for a good business opportunity than to invest your time and money in a bad one out of fear.) People buy copy machines because they need copies, not because they want a copy machine. (i.e. People buy things to solve problems so sales should primarily address the problem and not the product.) Hire your own boss. (i.e. Being good at a particular task rarely means you'd be good at managing a group performing the same task.)

The best advice is probably "If you want to be a good leader, you must be a good reader." This statement attests to the ever-important skill of adaptability and ongoing education.
… (mere)
 
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Daniel.Estes | Oct 15, 2010 |

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2
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