Don Peppers
Forfatter af The One to One Future
Om forfatteren
Image credit: Photo by 1to1 Media (Wikipedia)
Værker af Don Peppers
The One to One Manager: Real-World Lessons in Customer Relationship Management (1999) 51 eksemplarer
The One to One B2B: Customer Relationship Management Strategies for the Real Economy (2001) 29 eksemplarer
Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism (Microsoft Executive… (2008) 15 eksemplarer
Do You Want to Keep Your Customers Forever? (Harvard Business Review Classics) (2010) 10 eksemplarer
Extreme Trust: Turning Proactive Honesty and Flawless Execution into Long-Term Profits, Revised Edition (2016) 5 eksemplarer
Gerente Um a Um, O 3 eksemplarer
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- Recognized for well over a decade as one of the leading authorities on customer-focused relationship management strategies, Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world’s premier customer-centered consultancy.
With co-author Martha Rogers, Ph.D., Don has produced a legacy of international bestsellers that have collectively sold more than a million copies in 18 languages.
With Extreme Trust, they look to the future once again, predicting that rising levels of transparency will require companies to protect the interests of their customers and employees proactively, even when it sometimes costs money in the short term.
Medlemmer
Anmeldelser
Honesty is such a missing piece of the puzzle, so glad to see a book emphasizing honesty. Don and Martha hit in on the head that honesty is so absolute key.
Happy to read a Marketing book aimed at helping more businesses to tell the TRUTH in advertising and all interactions with their consumers. Honest and integrity has been at the top of my list when creating any and all marketing programs for my retailers. Great read, real case studies and suggestions for any company who already knows the importance or needs to learn.
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tjzmommy | 1 anden anmeldelse | Mar 21, 2012 |
tjzmommy | 1 anden anmeldelse | Mar 21, 2012 | Måske også interessante?
Associated Authors
Statistikker
- Værker
- 23
- Medlemmer
- 678
- Popularitet
- #37,272
- Vurdering
- 3.2
- Anmeldelser
- 7
- ISBN
- 66
- Sprog
- 7
Эту книгу должен прочитать каждый директор по маркетингу. Кроме того, книга будет полезна студентам, изучающим маркетинг.
Авторы - интеллектуальные лидеры в области CRM, авторы шести книг о маркетинге.
"Если у вас есть время прочитать только одну книгу по CRM, прочтите эту".… (mere)