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Not really impressed. I know he states in the beginning that there is nothing new or original and that pretty much sums it up.
 
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JJTMBA | Aug 23, 2023 |
I picked up "What the Customer Wants" [NOT this book] at the library and thought it was a crock. One shelf over, I found relief in "What Customers Really Want". Despite my initial fears, it does a good job of steering away from being just another jingoistic throw-away management fluff piece, and gets down to six very frank points of view on what's wrong with customer service, product development and general management at many companies - and what to do about it.

The problems are depressingly common - the companies I've worked at all suffer from one or more of the problems named in this book - but this is one of the few books that addresses the issues so plainly.

more at http://pratalife.blogspot.com/2008/07/what-customers-really-want.html
… (mere)
 
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pratalife | Feb 9, 2014 |

Statistikker

Værker
10
Medlemmer
117
Popularitet
#168,597
Vurdering
3.1
Anmeldelser
2
ISBN
20
Sprog
1

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