Tim Manners
Forfatter af Relevance: Making Stuff That Matters
Værker af Tim Manners
Associated Works
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable (2005) — Bidragyder — 419 eksemplarer
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Associated Authors
Statistikker
- Værker
- 4
- Also by
- 1
- Medlemmer
- 30
- Popularitet
- #449,942
- Vurdering
- 3.5
- Anmeldelser
- 2
- ISBN
- 4
After some basic "problems with the business mindset" kind of stuff, Manners presents six "Relevant Solutions". These are insights, innovation, investment, design, experience and value. Do any of these ideas sound new to you? Me either.
The book is mainly a series of "stories from the field" as various business folks relay their experiences with their brands. Of course, Apple is there and the car manufacturers. Manners did seek out Patagonia, who I thought had the most valuable insights in the book. They seem to concentrate on growing inside each sales channel, rather than chasing the Nike's of the world. So that was cool. After many of the from-the-trenches stories the author adds a bullet point to try and sum up the story. Many of which seem kind of generic and dated.
So while, in this internet-empowered era I do think businesses must work hard to serve each and every customer and bring value to their product, in essence, become relevant, I'm hoping to find more books out there that might delve a little deeper into each of Manners "Relevant Solutions".… (mere)