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10 Works 894 Members 21 Reviews

Om forfatteren

Charlene Li is founder and CEO of Altimeter Group and the author of the New York Times bestseller Open Leadership: How Social Technology Can Transform How You Lead. She is also the coauthor of the critically acclaimed, bestselling Groundswell: Winning in a World Transformed by Social Technologies, vis mere which was named one of the best business books in 2008. vis mindre

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Køn
female
Uddannelse
Harvard University
Erhverv
consultant
Organisationer
Altimeter Group

Medlemmer

Anmeldelser

this is a bit dated by 2018, but I found it to be very valuable. Loads of details on how people use social media and internet sites.
 
Markeret
robkall | 16 andre anmeldelser | Jan 3, 2019 |
If you are in retail, marketing, or any type of business where people's reviews can impact your revenue, then this book is a must-read. The face of advertising and the consumer is changing. Whether it is through facebook, blogging, twitter, or goodreads, viral marketing gives businesses a new way to connect with customers. Got to get clicking!
 
Markeret
jmoncton | 16 andre anmeldelser | Jun 3, 2013 |
Pretty nice and modern book over Open Leadership !
Nice prefiguration of Social Networking strongness ...

December, 13th - 2010
 
Markeret
Fouad_Bendris | 2 andre anmeldelser | Dec 25, 2012 |

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Statistikker

Værker
10
Medlemmer
894
Popularitet
#28,653
Vurdering
3.8
Anmeldelser
21
ISBN
39
Sprog
7

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