Bernice Kanner (1949–2006)
Forfatter af Are You Normal?: Do You Behave Like Everyone Else?
Om forfatteren
Bernice Kanner is a marketing expert, author, and editor. For thirteen years, she wrote the "On Madison Avenue" column for New York magazine. Since 1994 she has been associated with Bloomberg LP. She is also a syndicated columnist for Pinnacor Inc., and editor-in-chief of Women's Business US. She vis mere lives in New York City and Bridgewater, Connecticut vis mindre
Image credit: (C) Joel Markman
Værker af Bernice Kanner
Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume (2007) 20 eksemplarer
Lies My Parents Told Me: The Hilarious, Outrageous and Outright Incredible Things We Grow Up Believing (1996) 10 eksemplarer
Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumer - Women (2004) 8 eksemplarer
The Velveteen Rabbit: Based on the story by Margery Williams (OshKosh B'gosh) (1998) — Adapter — 5 eksemplarer
Tom Sawyer: Based on the original story by Mark Twain (OshKosh B'gosh) (1998) — Adapter — 3 eksemplarer
Associated Works
Satte nøgleord på
Almen Viden
- Fødselsdato
- 1949-01-21
- Dødsdag
- 2006-10-24
- Køn
- female
- Nationalitet
- USA
- Fødested
- Manhattan, New York, USA
- Dødssted
- Manhattan, New York, USA
Medlemmer
Anmeldelser
The Super Bowl of Advertising: How the Commercials… af Bernice Kanner
Pretty entertaining, fairly informative. It's not presented as a scholarly work, and it's not: you get a good overview of ads through the past few decades, many of which have some stills to illustrate the imagery. The first few chapters each focus on a decade, then the book shifts to showcase ads by theme or advertised product. Some context and explanation is given (e.g. $X money spent, reception, why this ad), but it's unevenly provided.
This was an interesting time-capsule of a) life in mid-90s America and b) poor use of survey results in popular media. Cite your surveys, people! And don't use ones that were done by corporate interests trying to promote something with crappy science!
This book is somewhat interesting, however it is rather difficult to read. It shows what proportion of people have done an activity or agree/disagree with a statement, but sometimes this is expressed as a fraction, or a percentage (sometimes written out, sometimes as a number). This wouldn't be a problem if they were at least the same for each topic, but they are mixed.
An example of what I'm talking about (not specifically from the book):
1/5 of those surveyed have done x and enjoyed it, fourteen percent have done x and didn't enjoy it, and 45% want to try x, but haven't.
Now quick: how many people haven't tried x and don't want to?
For me, this takes away a lot of the enjoyment from reading the book.… (mere)
An example of what I'm talking about (not specifically from the book):
1/5 of those surveyed have done x and enjoyed it, fourteen percent have done x and didn't enjoy it, and 45% want to try x, but haven't.
Now quick: how many people haven't tried x and don't want to?
For me, this takes away a lot of the enjoyment from reading the book.… (mere)
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Associated Authors
Statistikker
- Værker
- 11
- Also by
- 1
- Medlemmer
- 187
- Popularitet
- #116,277
- Vurdering
- 2.9
- Anmeldelser
- 3
- ISBN
- 16