Forfatter billede
5 Works 69 Members 2 Reviews

Om forfatteren

Douglas B. Holt is the L'Oreal Chair of Marketing at Oxford University.

Værker af Douglas B. Holt

Satte nøgleord på

Almen Viden

Kanonisk navn
Douglas B. Holt
Køn
male

Medlemmer

Anmeldelser

Book about cultural branding. Holt says that companies should brand themselves by tapping into things that concern mass culture and create myths associated with their brands. He goes on to give som examples. An entertaining read, but I am not convinced that his concept of 'culture' will stand for closer scrutiny. Also, how to find out what anxieties and what not that people harbour in a world that is more and more fragmented? This book raises a lot of questions and leaves them unanswered.
 
Markeret
danielbeattie | 1 anden anmeldelse | Feb 27, 2010 |

Statistikker

Værker
5
Medlemmer
69
Popularitet
#250,752
Vurdering
½ 3.7
Anmeldelser
2
ISBN
15

Diagrammer og grafer