Fredrik Eklund

I am not a salesperson. I've never been able to talk anyone into buying anything and I give up easily when they say "no". However, I own my own small home-based business and I need to be able to convince people that what I have to sell is what they want to buy so this book came at a good time for me. Easy to read, written as if you and he are sitting having coffee, this book is well organized. Written to not only teach you to sell material items, the book helps you to sell yourself to anyone - your boss, your co-workers, friends or to people you want to meet. Plan to keep this one to refer to it often for idea refreshes and helpful advice.… (mere)

I received a free copy of this book in exchange for an honest review and, honestly, I did not know who Fredrik Eklund was before I started reading. I imagine your estimation of the content of the book will depend heavily upon how you feel about the person. To me... well, he seems like someone intimately connected to "the sell" -- and the most important thing he is selling is himself (which is arguably true of all of us... it's just a matter of *how* you want to be portrayed). From his watch to his haircut to his schedule, everything is shaped to create a certain appearance. He suggests you do the same. The book is wide-reaching in its advice -- it mentions topics as diverse as sleep, exercise, hygiene, social media, how to approach meetings, etc. He never treads into new territory -- everything has been written about before (and more in depth), but if you are new to the business world and/or find his delivery entertaining, then the book will prove a quick, easy, and perhaps somewhat instructional read. I, however, could not shake off the uneasy feeling you get when someone preaches being authentic while providing very contrived advice...… (mere)