Martin Callingham
Forfatter af Market Intelligence: How and Why Organizations Use Market Research (Market Research in Practice)
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Market Intelligence: How and Why Organizations Use… af Martin Callingham
A solid book for people interested in learning more about market research. The text covers different kinds of research, how research fits into organizations, the various stakeholders in research projects, and the relationship between researchers and outside research service providers. A good primer, albeit slightly offkilter because of it was published in England.
Statistikker
- Værker
- 1
- Medlemmer
- 7
- Popularitet
- #1,123,407
- Vurdering
- 4.0
- Anmeldelser
- 1
- ISBN
- 4