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Om forfatteren

John Battelle is a cofounding editor of Wired and the founder of The Industry Standard, as well as TheStandard.com.

Omfatter også følgende navne: John Batelle, John Battelle, Johnny Battelle

Image credit: Lee Odden

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Thisis a history of search and search engines with a focus on Google. Battelle also discusses the social significance of search.

I found the most interesting part of the book to be the history of different search engine companies and how their attitude towards search changed over time. The basic overview of how search works might be interesting to people who do not know it already. The commentary on the effect of search had the potential to be interesting but was not -- it came across as scattered and not nearly as deep as Battelle was trying to make it sound.

I found the book engaging; Battelle clearly knows the subject. At the same time it was annoying to read. Battelle writes like a journalist and that style does not scale to a book. He is always looking for conflict between people and companies and uses too many cutesy stories. It gets tiring after awhile and makes the book feel shallow. Still, if you want to read a history of search companies, this is a good resource.
… (mere)
 
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eri_kars | 26 andre anmeldelser | Jul 10, 2022 |
The latter part is better the things on what the future in search can bring etc, but if you have followed much of the stuff aroung google SEO and search in generel there isn't much new.
 
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henrikll | 26 andre anmeldelser | Aug 8, 2014 |
Comme son titre l'indique, cet ouvrage se concentre sur les motifs, et les impacts du succès de la firme internationale de droit privé américain. Cette immense machine économique est un véritable outil révolutionnaire qui pèse sur nos vies. Ainsi, les recherches que nous effectuons sont enregistrées à jamais, effrayant ? Certes, mais ce médiateur de la démocratisation de l'information mobilise des millions d'utilisateurs.Une base de données incontournable que l'auteur a baptisé la " Base de données de nos intentions ".… (mere)
 
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Manonbar | 26 andre anmeldelser | Nov 19, 2013 |
L'auteur raconte l'histoire de la création de Google et explique comment cette petite entreprise créée dans un garage (selon la légende) est devenue un géant mondial, en situation de quasi-monopole, grâce notamment à un management révolutionnaire.
 
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Joshua-Jack | 26 andre anmeldelser | May 16, 2013 |

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4
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1,326
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½ 3.7
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ISBN
18
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