Barbara Bradley Baekgaard

I was expecting this book to be more about the roots of the Vera Bradley company. It ended up being more about the business philosophy of the company. Since this isn't my industry, that didn't appeal to me much. However, the way the story was written made it enjoyable to read. The anecdotes were honest and heartfelt. That kept me reading along until the end even though it was not necessarily my area of interest. I also liked seeing all the pretty pattern pages used to decorate the book. That's what I love most about Vera Bradley most anyway.… (mere)