Influence: The Psychology of Persuasion

af Robert B. Cialdini

Medlemmer	Anmeldelser	Popularitet	Gennemsnitlig vurdering	Samtaler
635	5	4,902	(4.21)	4

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espertus anbefaler Sway: The Irresistible Pull of Irrational Behavior af Ori Brafman, "Influence is the classic book on how people make up their minds. Sway is a lesser, but still valuable, addition to the field."

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Amazon.com (ISBN 0688128165, Paperback)

Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

(hentet fra Amazon Mon, 25 Aug 2008 05:04:21 -0400)

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