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Made to Stick: Why Some Ideas Survive and Others Die (2007)

af Chip Heath, Dan Heath

Andre forfattere: Se andre forfattere sektionen.

MedlemmerAnmeldelserPopularitetGennemsnitlig vurderingOmtaler
4,334822,681 (4.04)25
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.… (mere)
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» Se også 25 omtaler

Engelsk (78)  Spansk (2)  Tysk (1)  Fransk (1)  Alle sprog (82)
Viser 1-5 af 82 (næste | vis alle)
NF
  vorefamily | Feb 22, 2024 |
Pretty good. Great anecdotes. Recommended for entrepreneurs. ( )
  BethOwl | Jan 24, 2024 |
Excellent book on how to communicate with others the essentials of any short message. I used as a guide on how to formulate a mission statement four our organization. ( )
  wvlibrarydude | Jan 14, 2024 |
Made to Stick is an in depth discussion of what makes ideas memorable. In addition to having lots of good advice, the book contains lots of sticky stories which make it just plain entertaining.

Ideas are sticky if they have the attributes of SUCCES*. That acronym is meant to remind you that ideas sticky ideas are simple, unexpected, concrete, credible, emotional, and have stories. Simple is the one non-negotiable. If an idea does not have a simple, clear core message, it will not stick. The Heath brothers give in depth explanations of each attribute and provide case studies that apply them.

If you are interested in making ideas memorable (and, therefore, actionable), I recommend Made to Stick.

* I do appreciate that they didn't come up with another "S" just so success would be spelled correctly ( )
  eri_kars | Jul 10, 2022 |
Nicely done. They definitely follow their own maxims and provide proof of their studies. Must read for advertisers. ( )
  OutOfTheBestBooks | Sep 24, 2021 |
Viser 1-5 af 82 (næste | vis alle)
The book is a rare combination of being both "an easy read" as well as providing thoughtful information that can be readily applied.
tilføjet af Katya0133 | RedigerLeadership, George Manthey (Sep 1, 2007)
 
I especially like that this book follows its own rules for stickiness.
tilføjet af Katya0133 | RedigerJournal for Quality & Participation, Rick Maurer (Sep 1, 2007)
 
"Made to Stick" might have followed its own advice a bit more. The analytical point of all those sticky ideas almost gets lost in the welter of anecdotes.
tilføjet af Katya0133 | RedigerThe Wall Street Journal, Joanna L. Ossinger (Jun 1, 2007)
 
The big sellers in this field of finding common ingredients in success/failure stories are rarely as thorough as "Stick," but they're usually easier to incorporate into your daily process.
tilføjet af Katya0133 | RedigerAdvertising Age, Matt Kinsey (May 14, 2007)
 
Much of the content of the book, however, has been said before, in other contexts, and often to a more satisfying end.
tilføjet af Katya0133 | RedigerCommunication World, Bill Combs (May 1, 2007)
 

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Heath, Chipprimær forfatteralle udgaverbekræftet
Heath, Danhovedforfatteralle udgaverbekræftet
Kahlenberg, CharlesFortællermedforfatternogle udgaverbekræftet
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Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.

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